The McGuire Programme

Brand Identity

The McGuire Programme is the only worldwide organisation run entirely by people conquering their own stutterers. The McGuire Programme goes beyond overcoming a stutter, it transforms people who stutter into articulate, well spoken people, by not just concentrating on the speech, but the person as a whole.

A global brand identity around the positioning 'beyond stuttering' was developed, an impactful graphic language born out of speech bubbles giving a voice to people who stutter.


Designed at

Purpose

Design Director — Nathan Webb


Awards

Fresh Awards 2013 — Bronze

Brand Impact Awards 2014 — Commended