Go Red!

Brand Identity

Richard House Children’s Hospice is a charity that provides care and support for life-limited children and their families. They hold various fundraisers throughout the year, including their most popular campaign ‘Wear Red’.

Richard House needed a logo and visual language for ‘Go Red’ the new name for ‘Wear Red’. They wanted to broaden its appeal, encourage greater participation and explain the numerous new ways in which people could now ‘Go Red’.

Inspired by the children’s game 'Consequences’ we created a collage approach that captured the world of possibilities open to participants in a fun and humorous way. This drove our imagery style and language, and communicated the power of collective action.

Going Going Gone Red! Auction website allowed it's users to order custom-printed unique artworks. [Website closed 2013]
  • Mr Bingo

  • Tom Gauld

  • Hello Von

  • James Joyce

  • James Turner

  • Jeffery Bowman

  • Jean Jullien

  • Nicola Jennings

  • Pete Fowler

  • Steve Scott

  • Rose Stallard

  • Paul Blow

  • Paul Bonner

  • Emily Forgot

  • David Sparshott

  • Warwick J Cadwell

  • Babycrow

  • Chris Martin

  • Nod Young

  • Rob Ball

  • Supermundane

  • Chris Andrews

  • Jay Talor

  • Paul Thurlby

  • Jim Stolen

  • Sam Kerr

  • Andrew Forshaw

  • Al Murphy

  • Andy Smith

  • Patch Keys


Designed at

The Partners

Creative Director — Jack Renwick

Design Director — Mike Paisley

Senior Designer — Sam Griffiths

Video by — Tim Fraser Brown & Henry Hadlow


Cannes Lions 2011 — Gold

Creative Review Annual 2011 — Best in Book

D&AD Annual 2011 — In Book

Cream London 2011 — Chairman's Award

Cream London 2011 — Winner

The Blades Awards 2011 — Shortlist

Mobius Awards — Second Place

Art Directors Club 2011 — Bronze

New York Festival 2011 — Bronze World Medal

Art Directors Club Awards 2011 — Bronze

Design Week Benchmarks 2010 — Shortlisted

WPPed Cream Awards 2010 — Shortlisted