Inspired by the wire numbers surrounding the dartboard, a bespoke typeface was created and used to promote Purpose Darts League 2013.

The characters reflect the quirks of the wire numbers – a single monoline completes each character, accompanied by a 'hanging-line' wire further reflecting the dartboard. To fuel the flames of competitiveness and banter within the studio, posters featuring the bespoke typeface were placed in and around the studio, in the lead up to and during the tournament.

Designed at



Fresh Awards 2013 — Bronze

Creative Review Annual 2014 — Shortlisted